We love working with Google Analytics because its great for monitoring and tracking the efficiency of online campaigns and getting the best results from our marketing efforts. Some of the things we like are:
- Powerful customizable reports: Create your own reports with an easy drag and drop interface.
- Integration of WMT: It’s easy to connect your Webmaster Tool data to Google Analytics.
- Handy way of tracking campaigns: You can literally track any campaign that is driving traffic to your website.
- Ability to measure internal site search: Know what people on your website are searching for and make effective changes to your navigation and product offers.
- Powerful integration with AdWords: Many insights on your AdWords campaigns are available in Google Analytics.
- Free to use: You don’t have to pay to use Google Analytics.